West Yorkshire Spinners Brand Development

West Yorkshire Spinners enlisted the help of Studio Doodle to improve their current image and marketing materials, the company was formed in 1997 with rapid growth and expansion they realised that there was a need to take the brand further and to a wider audience.¬†However, WYS wanted to retain their existing logo but to but start to build a brand with it. One of the first tasks of the brand development was to create a strapline that communicated the message of West Yorkshire Spinner and the ‘Britishness’ of their products.The strapline will appear on all new marketing materials alongside their existing logo.

2014 has been a year with a difference for WYS, from producing their first 60pp perfect bound pattern book to creating a series of advertising campaigns. The advertising featured in various knitting magazines and teamed with new photography resulted in them winning their first industry award voted for by the public ‘Best Brand for British Yarn’.

With the continued growth of West Yorkshire Spinners and new products in constant development, Studio Doodle work closely with their brand to make sure that their new image remains consistent.

Portfolio Images by Kat Weatherill

Single wool photography by Natasha Cadman


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For further information or to arrange a meeting call 07875 633686 or email hello@studio-doodle.co.uk